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Liquid Death
Project Type
Research, Design
Role
Researcher/Strategist: Sofia Stanziola, Isabel Araiza, Mara Kelly, Tomoei Nakasone
Art director: Mara Kelly, Tomoei Nakasone
Copywriter: Mara Kelly, Isabel Araiza
This project is committed to creating an innovative advertising campaign for Liquid Death, encompassing both digital executions and television commercials. At the heart of this campaign lies a unique and thought-provoking concept: Liquid Death isn't just a beverage, it's a promise of longevity. By choosing Liquid Death, you're not just quenching your thirst, you're investing in your future. The central message we want to convey is that Liquid Death empowers you to live long enough to plan and experience your future, even to the extent of envisioning your own funeral. This bold and imaginative approach aims to capture the audience's attention and create a lasting impression.