AuntFlow - Feminine hygiene product

This project is dedicated to developing innovative execution strategies for AuntFlow, a forward-thinking company committed to providing free access to period product dispensers. These dispensers are thoughtfully stocked with 100% organic cotton tampons and pads, aligning with our commitment to both environmental sustainability and public health. The execution ideas I have devised are specifically tailored to enhance brand visibility and address the critical issue of period poverty, ensuring that menstrual care is a right, not a privilege. Incorporating experiential activations through vending machines and escalator displays offers a unique and engaging opportunity for men to gain a deeper understanding of period poverty. This approach not only educates but also plays a significant role in bridging the gender gap by fostering empathy and awareness about issues often overlooked in male-centric discussions.